A lot of thought went into the design of these coffee labels. We wanted to make sure that each label tied back to both the cafe and the origin of the coffee in some way. The topographical map represents rock climbing; a primary customer base for the cafe based out of Rock Jungle climbing gym. And the pop of color on each label was chosen to represent each country of origin.
Since each label would have different information on it based off of it origin and blend, I wanted to create a functional and user-friendly label, that would be easy to read and engaging to our audience.
Copyright Christine Saul ©2018